Payment by results PR
No publication = No fee
Around 80% of corporate PR managers want to be able to pay by results for their public relations. Addressing this need we can now offer the implementation of PR activities on a 100% pay by results basis. You pay us only according to the number of readers, listeners or viewers that we secured as result of our press work for you. The billing of our service is based on the common marketing currency of per thousand contacts (CPM). Our CPMs will be only 2 – 10 percent of the known marketing values. Only after we have provided evidence of publication do we charge a fee. No publication = No fee. If we do not achieve coverage, you don´t need to pay us.
Our success fees for different media at a glance:
|Media||CMP||basis (for assessment)|
|Internet||1.49 €||per 1,000 visits|
|Newspaper||2.49 €||per 1,000 circulation|
|Magazine||3.49 €||per 1,000 circulation|
|Radio||4.49 €||per 1,000 listeners|
|TV||8.49 €||per 1,000 viewers|
|Trade magazine||8.49 €||per 1,000 circulation|
|Prices exclude VAT|
Extra charges depending on publication type:
|The report refers only to the URL of your offer||+ 0%|
|The report touches on your range of content||+ 30%|
|The report refers to a considerable extent to you||+ 60%|
|The report refers exclusively or mainly to you||+ 100%|
|The report is illustrated (extra criterion in print media)||+ 45%|
|The report exceeds 3 minutes (additional criterion for TV and radio)||bis +190%|
|Maximum Charge Online and Print: 145% (illustrated exclusive report)
Maximum premium radio and television: 290% (more than 30 minutes of exclusive report)
The effect of a radio or television report increases with its duration. If a radio or television program which reports about your company, your products and services, extends for more than three minutes, our success fee increases with each additional three minutes as follows:
|Duration of report||surcharge|
|3 to 6 minutes||+ 50%|
|6 to 10 minutes||+ 90%|
|10 to 15 minutes||+ 130%|
|15 to 30 minutes||+ 160%|
|From 30 minutes||+ 190%|
We provide budget certainty: Even with very successful initiative a maximum fee of only € 3,900.00 will be charged per month.. Coverage that goes beyond the agreed cap amount will NOT be charged for. Below we have compiled three concise examples of fees on a performance basis for you.
Example 1 fee calculation:
|Article on internetworld.de||533,220||1.49 €||0%||794.50 €|
|Article in Wirtschaftswoche||173,024||3.49 €||30%||785.01 €|
|Article in Augsburger Allgemeine||101,470||2.49 €||105%||517.95 €|
|Article in Markt & Technik||31,576||8.49 €||60%||428.90 €|
|Capping deductions:||0.00 €|
|Grand total net:||2,526.36 €|
Example 2 fee calculation:
|Article in Sueddeutsche Zeitung||436,661||2.49 €||30%||1,413.48 €|
|Article in Computerbild||531,797||3.49 €||0%||1,855.97 €|
|Article in Focus||101,470||2.49 €||145%||867.62 €|
|TV report in BR Abendschau||430,000||8.49 €||50%||5,476.05 €|
|Capping deductions:||-5713.12 €|
|Grand total net:||3900.00 €|
Example 3 fee calculation with no results:
|Capping deductions:||0.00 €|
|Grand total net:||0.00 €|
How it works:
Step 1: We develop a theme or story for a press release.
Step 2: We will write a press release and agree its content with you.
Step 3: We build a press distribution list of individual named journalists.
Step 4: We contact journalists and provide them with the press release and the corresponding images for free.
Step 5: We hire a reputable clipping service for media monitoring.
Steps 1 to 5 are completely free of charge – only after we have provided evidence of publication, we charge a fee!