Payment by results PR

No publication = No fee

Around 80% of corporate PR managers want to be able to pay by results for their public relations. Addressing this need we can now offer the implementation of PR activities on a 100% pay by results basis. You pay us only according to the number of readers, listeners or viewers that we secured as result of our press work for you. The billing of our service is based on the common marketing currency of per thousand contacts (CPM). Our CPMs will be only 2 – 10 percent of the known marketing values. Only after we have provided evidence of publication do we charge a fee. No publication = No fee. If we do not achieve coverage, you don´t need to pay us.

Our success fees for different media at a glance:

Media CMP basis (for assessment)
Internet 1.49 € per 1,000 visits
Newspaper 2.49 € per 1,000 circulation
Magazine 3.49 € per 1,000 circulation
Radio 4.49 € per 1,000 listeners
TV 8.49 € per 1,000 viewers
Trade magazine 8.49 € per 1,000 circulation
Prices exclude VAT

Extra charges depending on publication type:

Publication type surcharge
The report refers only to the URL of your offer + 0%
The report touches on your range of content + 30%
The report refers to a considerable extent to you + 60%
The report refers exclusively or mainly to you + 100%
The report is illustrated (extra criterion in print media) + 45%
The report exceeds 3 minutes (additional criterion for TV and radio) bis +190%
Maximum Charge Online and Print: 145% (illustrated exclusive report)
Maximum premium radio and television: 290% (more than 30 minutes of exclusive report)

The effect of a radio or television report increases with its duration. If a radio or television program which reports about your company, your products and services, extends for more than three minutes, our success fee increases with each additional three minutes as follows:

Duration of report surcharge
3 to 6 minutes + 50%
6 to 10 minutes + 90%
10 to 15 minutes + 130%
15 to 30 minutes + 160%
From 30 minutes + 190%

Budget security:

We provide budget certainty: Even with very successful initiative a maximum fee of only € 3,900.00 will be charged per month.. Coverage that goes beyond the agreed cap amount will NOT be charged for. Below we have compiled three concise examples of fees on a performance basis for you.

Example 1 fee calculation:

Publication Circulation CMP Surcharge Fee
Article on internetworld.de 533,220 1.49 € 0% 794.50 €
Article in Wirtschaftswoche 173,024 3.49 € 30% 785.01 €
Article in Augsburger Allgemeine 101,470 2.49 € 105% 517.95 €
Article in Markt & Technik 31,576 8.49 € 60% 428.90 €
Sum: 2,526.36 €
Capping deductions: 0.00 €
Grand total net: 2,526.36 €

Example 2 fee calculation:

Publication Circulation CMP surcharge Fee
Article in Sueddeutsche Zeitung 436,661 2.49 € 30% 1,413.48 €
Article in Computerbild 531,797 3.49 € 0% 1,855.97 €
Article in Focus 101,470 2.49 € 145% 867.62 €
TV report in BR Abendschau 430,000 8.49 € 50% 5,476.05 €
Sum: 9,613.12 €
Capping deductions: -5713.12 €
Grand total net: 3900.00 €

Example 3 fee calculation with no results:

Publication Circulation CMP surcharge Fee
none 0 0.00 €
none 0 0.00 €
none 0 0.00 €
none 0 0.00 €
Sum: 0.00 €
Capping deductions: 0.00 €
Grand total net: 0.00 €

How it works:

Step 1: We develop a theme or story for a press release.
Step 2: We will write a press release and agree its content with you.
Step 3: We build a press distribution list of individual named journalists.
Step 4: We contact journalists and provide them with the press release and the corresponding images for free.
Step 5: We hire a reputable clipping service for media monitoring.

Steps 1 to 5 are completely free of charge – only after we have provided evidence of publication, we charge a fee!

We will be glad to tailor our approach to your needs.
I am looking forward to your call:
Sylvia Lermann
phone: +49 8106 300 899
email: sylvia@lermann-pr.com
www.xing.to/sylvialermann

How to reach us:

Lermann Public Relations
Enzianstraße 2c
D-85591 Vaterstetten
Phone: +49 8106 300899
Email: info@lermann-pr.com
Contact

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